Men’s Leadership Academy
Build the ManYou Were CreatedTo Become.
Genesis 90 equips men with the discipline, faith, and purpose needed to lead themselves, their families, and their communities with unwavering confidence.
Modern Men
Are Drifting.
We are the anchor.
Distraction. Passivity. A generation of men raised without mentors, blueprints, or the standards required to lead. Genesis 90 exists to reverse it, with a proven framework rooted in Scripture, sharpened by discipline, and tested in the arena.
Faith
The bedrock beneath every decision.
Discipline
The daily habits that separate the man.
Purpose
The calling written on your life.
Brotherhood
A standard no man carries alone.
Legacy
The name you leave behind.
Maxamillian DuttonFrom the Corps
To the Calling.
Maxamillian Dutton
A former United States Marine, Maxamillian traded the battlefield for a mission he believes is far greater, rebuilding the modern man from the inside out.
As a motivational speaker, author, and men’s leadership coach, he has spent the last decade translating the discipline of the Corps and the truth of Scripture into a framework that produces leaders, in the home, the boardroom, and the community.
Genesis 90 is the culmination of that mission: an academy for men who refuse to sleepwalk through life.
Faith
Build an unshakeable relationship with God that becomes the bedrock beneath every decision, every trial, every victory.
Discipline
Forge the daily habits, emotional mastery, and consistency that separate the man you are from the man you were created to be.
Purpose
Uncover the calling written on your life and step into the leadership your family, business, and community are waiting for.
Choose the Arena
Where Your Work
Begins.
Two paths. One standard. Every program is engineered for measurable transformation, no spectators, no shortcuts.
Private
Total Men’s Transformation.
Genesis 90
Deeply involved covenant engineered for ambitious men ready for rapid, permanent transformation. Enlist with us today. Application only.
Membership
The Men’s Academy
A private brotherhood with structured training, weekly challenges, live calls, and the accountability you have been missing your entire life.
TheCrucible
Faith. Discipline. Brotherhood.
A 4-day intensive experience for men who are ready to be challenged, refined, and rebuilt.
The Crucible is more than an event. It is a proving ground for men who are ready to step outside their comfort zone, strengthen their faith, build real brotherhood, and become the men God has called them to be.
Come Ready
To Be Tested.
Leave Ready
To Lead.
Physical Challenge
Push beyond comfort. Discover what you're capable of when quitting is no longer an option.
Spiritual Growth
Strengthen your relationship with God and reconnect with the purpose He placed on your life.
Real Brotherhood
Build relationships with men who are committed to the same standard of faith, discipline, and leadership.
A Stronger You
Leave with greater clarity, stronger discipline, deeper faith, and a renewed commitment to lead.
Are You Ready
For the Crucible?
This is not for spectators. It is for men who are ready to be challenged, sharpened, and called higher.
We Are Not
Another Coaching Brand.
Not motivation.
Transformation.
Not temporary confidence.
Lifelong discipline.
Not self-help.
Structure.
Not untested theory.
Military-tested mindset.
No spectators.
Authentic brotherhood.
Executive level coaching.
Transformation.
Max Dutton
Founder
Debora Dutton
Founder
Chucks James
Communications Director
Victor Joshua
Marketing Director
Sam
Elder
Elier
Elder
Kash Alhaddad
Elder
Men Who
Chose the
Harder Path.
Genesis 90 didn't hand me motivation — it handed me a mirror, a standard, and a brotherhood that refused to let me stay who I was.
Ryan
Father of 3 girls
Six months in, my marriage is stronger, my business tripled, and for the first time I know who I am. This is not a course. It is a rebuild.
Marcus D
Executive and father of 1
Maxamillian coaches like a Marine and shepherds like a pastor. That combination is rare, and it changed the trajectory of my life.
Andre P
Truck driver
I had some issue with my wife, and I honestly thought we would file a divorce, we found Max's program and things are starting to take a new turn for our marriage.
Manny R
Supervisor
My wife did not respect me and she would always say I lack leadership, even though I provide and pay the bills, she never respected me until I took the Genesis 90 program, then I found my leadership through the guides and training from the program. I highly recommend this.
Johnny G
Law enforcement
I would say that I have never lived my life with intention and purpose but after going through Genesis 90 my relationship with God became stronger and I now have a sense of identity to be who God has called me to be.
Elier M
Entrepreneur
Build the ManYou Were CreatedTo Become.
Genesis 90 exists for men who refuse to sleepwalk through life.
Questions Before
You Enlist.
Yes. The framework is rooted in Scripture and built on faith, discipline, purpose, brotherhood, and legacy. Every standard we hold is shaped by the truth of the Word.
No. Maxamillian's background as a United States Marine shapes the discipline of the framework, but the academy is built for men from every walk of life who are ready to lead.
Genesis 90 is a private, deeply involved covenant for ambitious men ready for rapid, permanent transformation — it is application only. The Men's Academy is an ongoing membership brotherhood with structured training, weekly challenges, live calls, and accountability.
Genesis 90 is a 90-day framework engineered for measurable transformation. The Men's Academy is an ongoing brotherhood designed to sustain that transformation for life.
No. Genesis 90 is for any man who refuses to sleepwalk through life — whether he leads a family, a business, a community, or is preparing to. The standard is the same.
Both programs are application only. Use the Apply Now links on the Programs section to begin. There are no spectators and no shortcuts.